One of the most common head-to-head comparisons when it comes to web hosts is between Wix and WordPress for SEO.
Search engine optimization (SEO) is a great way to get new visitors to your small business website or blog.
Selecting a web host wisely can have a significant impact on your SEO capabilities and results.
What do you need in a web host to have strong SEO?
Incorporating long-tail keywords into your content, optimizing URLs, or ensuring that your meta tags are highly targeted are all ways to improve your SEO.
Additionally, your web host must meet a number of requirements that will help you improve your search engine optimization.
Key SEO web host features: How do Wix and WordPress compare?
High uptime guarantee
This is a measure of how long visitors will be able to access your site.
They’ll go to another site if they go to yours and discover it’s down.
SEO will suffer as a result.
WordPress has a 99.95% uptime guarantee, while Wix has a 99.88% uptime guarantee.
You should be skeptical of anyone who claims to have a 100% uptime rate.
Server location and speed
Sluggish websites are despised by all.
There’s a good chance that people will click away and never return if your URL takes too long to load.
The location of a server may have an impact on its speed.
Your website’s data center should be located close to where most of your visitors are located.
Not only will this improve their speed and overall experience, but it will also help your search engine optimization efforts.
In general, WordPress has a faster loading time than Wix.
SSL Support
You can tell Google that your site is secure by using SSL (https instead of http) in your URL, a ranking factor in SEO.
If SEO is important to you, this option is essential.
In terms of SSL, both WordPress and Wix have you covered.
Off-page SEO tools
Wix’s SEO Wiz tool provides planning and strategies to improve SEO on your website, which is an area where many website owners need help.
Google Analytics, Google Search Console, and keyword research can all be done for you.
Having this tool is a huge help if you’re just starting out in web design or search engine optimization.
To get the off-page SEO help you need with WordPress, you’ll need to install (free) plugins.
It is possible to write SEO-friendly content using plugins such as Yoast, which can also be integrated with Google Analytics and the Google Search Engine.
When it comes to building websites and SEO in general, this is a better option because it’s not built into WordPress.
On-page SEO
It’s easy to create meta titles and meta descriptions as well as headings, subheadings, and custom URLs with Wix or WordPress’ on-page SEO features.
XML Sitemap
As a result, your website’s SEO ranking will improve as a result of this feature.
Wix and WordPress both have this feature, but WordPress is more user-friendly.
You can use a plugin to create sitemaps and then submit them to Google for you automatically.
URL Structure
Your web host’s link-building strategy is critical because it has a significant impact on your search engine optimization (SEO).
Links in WordPress are logical, well-organized, and adhere to industry standards.
It’s also possible to use a WordPress plugin to keep an eye out for broken links on your site.
Broken links have a negative impact on SEO, so it lets you know if it finds any.
Improve your SEO with a WordPress plugin that helps organize your page URLs.
Automated 301 redirections and 404 error tracking are also possible with WordPress plugins.
Wix, on the other hand, has a more complicated URL structure.
As a result, your SEO will suffer because search engines will have a hard time finding and crawling your site.
When comparing SEO-friendly URLs between Wix and WordPress, WordPress has the upper hand.
Custom coding
Wix and WordPress’ content management systems (CMS) make it simple to create attractive websites.
In some cases, it is necessary to write or modify the site’s code directly.
The HTML Code feature is available on Wix, but it is difficult for beginners to use.
For individual pages, WordPress makes it easier to edit or change the code.
Mobile Optimization
For SEO purposes, having a mobile-friendly website is essential, and both Wix and WordPress have this option.
To ensure that your mobile site looks its best, Wix offers a drag-and-drop feature.
You can use plugins to improve the mobile responsiveness and mobile view of your WordPress site.
Apps and plugins
We’ve already discussed a number of WordPress plugins that can help you improve your search engine rankings.
Plugins are an essential part of WordPress, but you must be familiar with the process of installing and using them.
You can find Wix-specific SEO apps in the Wix App Market, but there aren’t nearly as many as there are for WordPress.
Wix vs. WordPress for SEO: Who’s the ultimate winner?
There’s no one-size-fits-all answer to this question.
Wix is a good option if you’re a novice website builder who doesn’t have a lot of experience with SEO and just needs access to the most basic features.
In a matter of minutes, you can create a stunning website with Wix and ensure that the fundamentals of search engine optimization (SEO) work in your favor.
That, however, is the end of the story.
WordPress is the clear winner when it comes to driving traffic to your website using search engine optimization (SEO).
WordPress has a superior plugin ecosystem to Wix, allowing you to enhance your website’s functionality while also making it more visible to search engines and users.
In terms of SEO, WordPress outperforms Wix.
WordPress is the most popular content management system in the world for a good reason.
How to get SEO-friendly WordPress hosting
Are you ready to create a website and use SEO to drive traffic to it?
Everything you need can be found in Hostnats’s Optimized WordPress hosting plans.
Make sure to check out our list of must-have WordPress plugins before you get started.
